Fashion

Sweatshirt Guaranteed to Last Thirty Years

Menswear brand Tom Cridland has launched the 30 Year Sweatshirt, which is designed and made to last longer than almost anything you own. If the garment requires any mending during its lifetime, the company will repair it free of charge.

The 30 Year Sweatshirt is our brand’s signature product and a battle cry against fast fashion.

Tom CridlandFounder and CEO, Tom Cridland

The sweatshirt is handmade with organic cotton by artisans in rural Portugal who have more than 50 years of experience. The high-quality cotton yarn guarantees softness and durability, and is treated with silicon so that it will not shrink or pill. Along with doubly reinforced stitching, polyester finishing helps to avoid rips and tears, allowing the sweatshirt to last for decades. The timeless design promotes longevity, and priced at £65, the sweatshirt costs a maximum of £2 per year.

Why you should care

The manufacture of resource-intensive bi-annual fashion collections requires vast amounts of resources, with the majority of garments being discarded and sent to landfills before being worn out. The 30 Year Sweatshirt challenges the status quo, providing consumers with an alternative to unsustainable consumption patterns while allowing them to benefit from a premium garment.

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