Fashion

Recycled Plastic Bottles Reinvent Sustainable Fashion

Bionic Yarn create strong and durable fabric threads from recovered plastic. They offer a range of three yarns, each with a different structure and proportion of recovered plastic, from 40% up to 100% recycled content. The company is making strides away from niche and alternative markets into the mainstream fashion industry. Pharrell Williams is their creative director, and previous partnerships have been with companies such as Timberland, Moncler and Burton.

It was a way to not kill plastic off but at least slow down the production of it and slow down the production of new polyester when we can just recycle the plastic from bottles.

Pharrell WilliamsCreative Director and Musician

In a more recent development, plastic debris collected from the oceans by marine organizations and recycling companies will be specifically utilized to create Bionic Yarn. This will form part of The Vortex Project, which is an international collective of artists, designers and architects actively working to intercept plastic debris in innovative ways. In February 2017, H&M announced a new dress made from Bionic Yarn as a part of their Conscious Exclusive Collection.

Why you should care

It is estimated that there are 165 million tons of plastic in the oceans today. The benefits of targeting this problem through the fashion industry are wide-ranging, by combining mass-market economic demand with global plastic debris collection. The appeal of the clothing designs and the consumer reach of the brands involved both serve to increase scalability.

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