Fashion

Leasing Organic Children’s Wear

With a subscription to VIGGA’s service, parents receive regular packages of children’s clothing to replace items as they become too small. For a monthly fee, VIGGA provides twenty pieces of organic clothing in the child’s correct size. Clothing is returned to VIGGA when it becomes too small, and larger items are then delivered. Returned clothing is inspected for wear and quality, and is professionally washed before delivery to another child.

If a jumper has only been used seven times before it’s too small and is put away in the attic, then what does it matter how sustainably the jumper was produced?

Vigga SvenssonFounder and CEO, VIGGA

According to VIGGA, the leasing model has the potential of reducing a child’s textile waste by up to 80% by directing clothing that has been outgrown to new customers, and also by collaborating with a company that recycles the worn-out clothing to produce new garments.

Why you should care

The current model of clothing consumption is characterized by an unsustainable use-and-dispose behaviour cycle. Kids’ wear is especially problematic since children outgrow their clothing so quickly, forcing parents to regularly buy new items. By introducing a circular business model for leasing children’s clothes, VIGGA reduces the demand for new clothes and can save money for parents. For example, a family can save up to $2,100 in the first year of parenting by subscribing to VIGGA instead of buying new baby clothes.

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